Donna Karan International Launches A New Line
Donna Karan International Launches A New Line. Donna Karan International launches a new line of jeans called DKNYC. With this new line, the company wants to keep the urban feel of its products, but to make it more casual and more conducive.
Women’s Wear Daily reports that Donna Karan International works to make an aggressive push into markets like Asia and the Middle East.
In addition to having a few strong seasons at retail under its belt, parent Donna Karan International has been working to update and improve its network of licenses, and to make an aggressive push into markets like Asia and the Middle East.
According to Shiny Style, the new line will be similar in concept to the City DKNY line launched in 2001 but shuttered in 2005.
Donna Karan International is ready to add a new label to its stable of brands: DKNYC, a better sportswear label with price points similar to the current DKNY jeans range.
Donna Karan is quoted commenting on this new line.
“That’s what New York City is — complicated, multidimensional … As I see it, the C stands for circa. It’s Circa DKNY, from its original core concept, when it was really intended for a much wider level. The current success of DKNY opened up the doors to be able to expand.”
The DKNYC line will be available in July at stores like Macy’s, Bloomingdale’s, Lord & Taylor and Dillard’s with items having retail prices of $100 to $150 for outerwear, $70 to $100 for jackets, $40 to $55 for pants, skirts or shirts, $40 to $80 for sweaters and $25 to $45 for T-shirts.
